The Government Addiction - 854 Words

Government dependency is replacing the illegal drug trade as the most destructive force in our country. The drug kingpins are the politicians we elect, who then appoint their bureaucrats to act as the pushers and enforcers. We welcome them into our homes, neighborhoods, schools, businesses, and allow them to infiltrate every corner of society. The pushers feeding this addiction to big-government money exhibit few differences from drug dealers. The idea is to get more and more people hooked, thus assuring millions of mindless users for life. Not to mention, career employment opportunities for the kingpins and pushers. Chemical dependency, the devastating conventional drug problem in this county, pales in comparison to the mind-numbing and†¦show more content†¦The remaining dregs of the public education system, from kindergarten to graduate school, send woefully unprepared young people into society lacking the skills and knowledge to function and survive on their own. The hunters, gatherers, and entrepreneurs of free-willed, independent people are quickly being supplanted by beggars and unmotivated hoards of whining miscreants. They prefer to accept the federal government as the ultimate power over their economic and personal lives, and then mortgage their future and their children’s futures for more intoxicating quick-fixes by government. Most animals instinctually teach their young how to survive before sending them into the world. Unfortunately, our instincts have evolved into teaching dependence. We see them throwing their tantrums on Wall Street demanding even more government, the abolishment of Capitalism, and the free-enterprise system. Most act like escapees from a liberal-progressive animal farm. These mostly college- educated, life-skills challenged, young people are products of a lifelong indoctrination and addiction. Awash in a Marxist sea of economic and constitutional ignorance, they bob aimlessly along while demanding the tides of government transport them to some left-wing, Garden of Eden. Additionally, corporations, businesses and mega-farm owners spend more money, manpower, and toil in the pursuit of favorable treatmentShow MoreRelated Government and Politics - Americas Addiction to War Essay1410 Words   |  6 Pagesdrug addict seeks a euphoria from heroin, America seeks the thrill of war and victory. Though there are dire consequences, and certain destruction, the thrill of the high is a prize to be won, no matter the cost. The euphoria of victory and the addiction to war are comparatively recent for the United States. America was a reluctant and late participant in World War One, and before that, wars were fought for the conquest of the continent, or for hemispheric objectives. The notable exception was theRead MoreInternet Addiction: Government Policy or Personal Responsibility?4485 Words   |  18 PagesInternet Addiction: An issue of government policy or a personal responsibility? BIS 421/CSS 411 - Spring 2010 â€Å"Why is it drug addicts and computer aficionados are both called users?† – Clifford Stoll Introduction There is no doubt the presence of the internet is increasing at a rapid pace. A Pew Internet and American Life Project study finds two thirds of all Americans use the internet to frequently participate in internet related activities (Fellows, 2008). Another study shows that 55%Read MoreEssay on Internet addiction1725 Words   |  7 PagesInternet and Video Game Addiction Internet addiction is a worldwide disorder that is oblivious to the technological age we live in. Since its inception in 1991 (Livingstone), the World Wide Web has only improved our quality of life. People don’t perceive online technology as a problem but as a solution to make our lives cheaper and efficient. As a working college student, my whole life is run on the internet. I use Facebook religiously to keep in-touch with my friends, I play Xbox Live to competeRead MoreDrug Abuse and Addiction851 Words   |  4 PagesDrug Abuse and Addiction, Problems amp; Solutions in Turkey Drug Abuse and Addiction, Problems amp; Solutions in Turkey Abdullah Furkan Kaya Ä °stanbul Åžehir University 30.4.2012 Drug abuse is an addiction, which has different substance types and can ruin people’s life or even cause death. People use it for variety of reasons such as getting away from their bothers or getting high. Approximately 200 million people abusing drugs, most of them are addicted in the world. This number isRead MoreAddiction : The Problem Of Addiction900 Words   |  4 Pagescan be true of any addiction and it is problematic for our society. Addiction is on the rise in our country and it is quickly becoming an epidemic. The reason for the rapid rise is due, in part, to the fact that many children are following in their addicted parents’ footsteps. The future of our country is at risk as more youth turn towards drugs and alcohol. The government should implement programs that support addicts and their children in order to stop the cycle of addiction. Children whoRead More Gambling Addiction Essay1116 Words   |  5 PagesGambling Addiction   Ã‚  Ã‚  Ã‚  Ã‚  Gambling addiction is an issue found in numerous areas where gambling is legal. People who are addicted to gambling, also know as problem gamblers, face many health risks including depression, suicidal thoughts, loss of sleep, loss of appetite, migraine and anxiety in addition to marriage breakdown, problems at work and bankruptcy (9). About 2 percent of adults are thought to be problem gamblers (1). In today’s society this costly addiction is not often considered toRead MoreOpioid War Essay861 Words   |  4 Pagesthe combination of counseling and extended addiction services for individual treatment plans. The program at Center for Behavioral Health Elizabethtown provides counseling and intensive therapy both during the addiction process and for up to a year for all patients after leaving the program (Zsigray 4). The treatment of the addict, and the mental illness and emotional disorders attached to addiction, can fix the epidemic. Patients who treat the addiction by use of corrective therapy are more likelyRead More Drugs Essay1467 Words   |  6 Pagesbeen long out of control. Addiction and drug abuse are such â€Å"buzzwords† these days that a clarification is needed of what is meant by these terms. Addiction has crossed the line from being defined as a physical dependency on drugs to include such classifications as religious addiction, shopping addiction, food addiction, work addiction, television addiction, and love addiction. Although a person may feel that he or she can’t live without their particular quot;addictionquot;, there is no scientificRead MoreDrugs Should Be Legal And Sold At Price With A Warning Label991 Words   |  4 PagesDrug abuse is something than many people do not understand. The drug abuse in the United States is rising. We all have our own opinions on how to handle it and how the government should handle it. Our government is trying to get the whole drug situation under control in America which can be hard at times and for them can be frustrating at times. The Article â€Å"Drugs† by Gore says that all Americans how the right to experience what they want to as long as it does not disturb the happiness of his orRead MoreThe Problem Of Opioid Addiction In The United States704 Words   |  3 Pageshad been a wildfire or hurricane, state, local, and federal government agencies would have acted quickly. Unfortunately, the government did not act quickly to address the issues of opioid addiction. Perhaps that has happened because of the donations that pharmaceutical companies give to election campaigns, or perhaps because the early adopters of opioids exist on the lower end of the economic scale. However, the willingness of the government to act has begun to shift as the problem has seeped into every

The Effectiveness Of Australia s Multicultural Policy

Abstract This paper will assess the effectiveness of Australia’s multicultural policy through an analysis of its traits and its capacity to create a socially cohesive society. It recognizes that multiculturalism plays an important role in national identity. In addition to this, it recognises that there are a number of factors which can impact on the level of social cohesion including political discourse and global events. This essay will claim that the new arrived migrants and refugees from Middle Eastern and African demographics are facing countless trials in successfully integrating into Australian society and this has an impact on the country’s social cohesion. This essay will be supported by an interview with Cooper from Australia,†¦show more content†¦This is also corroborated by The People of Australia (2014) who recognize that the fundamental tenets should include promoting unity, respecting diversity and focusing on the strengthening of social cohesion. Despite the evidence that Australia’s multicultural policy has supported social cohesion, Forrest and Kevin Dunn (2006) state that parts of Australia still embraces a heritage of Anglo advantage and cultural supremacy. This is further supported in the interview with Cooper who claims that it’s difficult to position all Australians in the same boat, and there are a range of extreme opinions regarding new migrants ranging from tolerance to rejection (457321G, 2017). The Human Rights Commission (2016) claims Australia is, and has been, a highly cohesive society by any objective standard; though, the measure of this success is debatable. The measurement of social cohesion includes factors such as the degree of social integrity and equity, acceptance and sense of self-worth (Scanlon Foundation, 2015). This is contested in the interview with Fang (457321G, 2017) who claimed that she has had experience of discrimination and infrequently receives comments such as â€Å"go back to your country†. This can be a justification as to why different cultural groups remain in their individual communities. The findings from the Scanlon Foundation (2015) can be linked to dataShow MoreRelatedFactors Affecting The Business Operations And Decision Making Of The Organization Essay1399 Words   |  6 Pagesanalysis done to an organization but can also be related to several departments altogether. PEST analysis includes four factors: †¢ Political factors are basically how the government intervenes in the economy. Specifically, political stability, tax policy, employment and labor law, environmental regulations, trade restrictions, tariffs, etc. †¢ Economic factors affect the business operations and decision making of the organization. It’s including economic growth, interest rates and inflation rate.Read MoreAn International Student At Swinburne University1615 Words   |  7 PagesHRM issues and provide recommendation for HRM to increase organization effectiveness. Diversity acknowledge that people are differ in many ways, such as age, gender, social status, disability, sexual orientation, religion, ethnicity and culture (Kossek, Lobel Brown, 2005). Nowadays, diversity has increasingly become the most valuable aspect of HRM areas. Develop countries such as Australia and New Zealand hold multicultural workforce as one of the most important dimension of diversity, where thereRead MoreDiversity Management2939 Words   |  12 PagesAbstract Although the advantage of managing diversity has been acknowledged by a number of researches and most managers in organizations, the practices of diversity used to be ignored or be inadequate. In Australia, the concepts of managing diversity have been introduced for more than two decades, whereas the overall performance is just about mediocre. This paper attempted to research the challenges accompanied by the introduction of diversity programs and to recommend solutions of thoseRead MoreStrategy Human Resource Management3452 Words   |  14 PagesStrategy Human Resource Management Introduction In Australia, public policy is continuing to focus on ensuring that all programs are protecting the rights of different individuals during the process. This is because the Racial Discrimination Act is imposing strict penalties upon any entity that is in violation of these provisions. As the law is going after outright discrimination (in areas such as: the workplace, housing and the distribution of public services) to hatred that is directed fromRead MoreOrganisational Culture and Ways of Managing It Effectively3153 Words   |  13 PagesOrganisational culture has been widely researched over the years because of the important benefits that arise from a strong culture in aiding organisations to succeed and grow. Understanding how to ‘build, maintain or modify an organisation s culture (McAleese, D Hargie, O. 2004 p.155) is essential to achieving a competitive advantage as organisations can have a direct influence on attitudes and behaviours of the employees within an organisa tion. (Robbins, Millett, Cacioppe Waters-MarshRead MoreStrategic Hrm Essay2428 Words   |  10 Pageshuman resources with strategic goals and objectives in order to improve business performance and develop organizational culture that brings up innovation, flexibility and competitive advantage. Strategic HRM involves setting employment standards and policies. Moreover it is not any particular human resource strategy but it is a framework for shaping and developing many people management strategy. (Sarah Glimore and Steve Williams, 2009) It is the pattern of planned HR operations and activities intendedRead MoreCultural Competency Definitions8081 Words   |  33 Pagescompetency framework, it will be important for stakeholders to agree on what ‘cultural competency’ means and the differences, similarities or connections between this term and others used in different contexts. Any agency or institution using the terms(s) needs to state their own definitions so it is clear to their own readers, users, students or staff – what they mean when they apply the terms. The mostly commonly used terms associated with cultural competency are: ïÆ'Ëœ Cultural responsiveness ïÆ'Ëœ CulturalRead MoreCase Study4689 Words   |  19 Pageshuman resources are to be an important part of successfully competing in the market world, a different level of thinking about HR management is essential(Mathis amp; Jackson 2011). HR manager guides and manages the overall provision of HR services, policies, and programs for a company. The HR manager originates and leads Human Resources practices and objectives that will provide an employee-oriented; high performance culture that emphasizes empowerment, quality, productivity and standards; goal attainmentRead MoreHuman Resource Management Project3711 Words   |  15 PagesPractice†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..15 Other relevant important issues†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦17 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦19 Bibliography†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.20 Conclusion Introduction Human Resource Management is defined as the policies, practices and systems that influence an employee’s behaviour, attitude, and performance in the attainment of organizational goals, and it is also a way of management that links people-related activities to the strategy of a business or organizationRead MoreCase Study: Managing for Organizational Integrity5900 Words   |  24 Pagesfor the successful operation of business, considering the proper management of a team to achieve team goals and objectives. This report has been written to satisfy the requirements of course in the ‘Electrical Engineering Unit,’ Ensure Team Effectiveness at WSI TAFE NSW Mount Druitt College. OVERVIEW: Management of information system (MIS) is a planned system of the collecting, processing, storing and disseminating data in the form of information needed to carry out the functions of management

Marketing Strategies for Coca Cola Brand Free Sample for Students

Qusetions: 1.Select and Research a Company, Brand or non-profit Organisation of your choice. Briefly introduce your Chosen Organisation, Explaining why you Consider it to be a Marketing Success Story. 2.Detail and Discuss the Key Factors which have led to the Marketing Success of your Chosen Organisation. Your Answer should show an appreciation of the Core Theories in this Module.3.Building on your Success story, Evaluate the Future Challenges Facing your Chosen Organisation, and make two or three Recommendations on areas th Organisation should address for Continuing Success. Answers: 1.Introduction Cola is a multinational soft drinks company and its the largest soft drinks company in the world both regarding sales volumes and revenue. The company was founded in the year 1886 by a man named Asa Griggs Candler. The company is headquartered in Atlanta, Georgia and incorporated in Wilmington, Delaware. The company is more famous for its flagship product Coca-Cola invented by John Stitch Pemberton and was initially intended to be patented as a medicine (Smith, 2011). The companys exceptional marketing techniques have helped the company to maintain its market dominance for more than one century. The company uses franchised distribution system where the company produces the concentrate and then contracts companies to mix the concentrate according to their prescription and then bottle the drinks. 2.Environmental analysis The environment analysis for coca cola helps in identifying the strengths and weaknesses of the organization. The environmental analysis of Coca Cola in this report is done using the PESTEL method. This method will discuss and analyze the external environmental factors facing the company. Political environment The political environment of Coca Cola consists of factors such as peace and stability in countries in which it operates, regulations that are enforced affecting the company and any interference from the political class on matters concerning the company. Coca cola operates in almost all the countries in the world and many of the countries are peaceful and therefore the political environment of the company is favorable. Economic factors These are either micro economic or macro-economic factors that affect the operations of the business. The economic factors affecting Coca Cola include inflation rate, economic growth rate, and availability of factors of production(Burrow Bosiljevac,2012.) Social factors The social factors that affect Coca cola company include the traditions, beliefs and customs of the people living in the region in which the company is operating. The beliefs of the people concerning the products of the company for instance the belief among some people that coca cola products causes cancer affect the operations of the company(Gertner Rifkin,2017). The other social factors affecting the company is decrease in demand of carbonated drinks. Technology factors These factors include the new bottling technology adopted by Coca cola bottlers, adoption of modern product promotion and advertising technologies such as use of social media advertising. Another technological factor affecting the company is the new technologies used in production of concentrate which make production more efficient. Environmental factors The environmental factors affecting Coca cola include pollution through plastic containers and lack of enough water in many countries in which the company operates and therefore, this affects the production of the final products. Legal environment The legal factors affecting Coca Cola involves legislation that may directly or indirectly affect the operations of the company. Since coca cola is a multinational company, it operates in many countries and this factors ,may vary from country to country. These factors include, labor laws, tax laws, corporate governance laws and laws governing movement of capital across boarders. Illustration of PESTEL analysis of Coca Cola. Political factors l Increasing conflicts in some countries l Speculations regarding the safety of the companies` products Economic factors l High levels of inflation l Slow economic growth in operating environment l Deals with local, regional and international economic issues Social environment l Decreasing demand for carbonated drinks l Increasing health and safety concerns among consumers Technological environment l New advertising and product promotion technologies l New production methods and equipment that have increased efficiency in production Environmental factors l Pollution through plastic containers l Scarcity of water Legal environment l Tax laws l Patents and copyright rights l Continuous adjustment to changing legal environment Buyer behavior The behavior of customers is paramount for every marketer to enable the company put in place the right strategies that will help in meeting the needs of the consumers(Lamb McDaniel, 2012). A study of the buyer behavior for coca cola`s users reveals that the consumers are not very sensitive to prices. There is also a significant amount of customer loyalty with most of the consumers of the coca cola products admitting that they never consume the products of the competitor and they are loyal to the products they consume with many of them not willing to substitute. Competitor analysis There is very stiff competition between coca cola and its main competitor, Pepsi. Even though coca cola maintains the market leadership position and by a huge margin, the company has seen off very intense competition both in the US and globally (ALVES VA?ZQUEZ2013). There are very few players in this industry, and therefore, the nature of marketing and advertising for each of these companies is very crucial in determining their success in the market. The trends in the soft carbonated drinks industry are the increased focus on healthy products among consumers. Most of the consumers of soft drinks are cautious on the health effects of what they consume, and therefore companies are struggling to design products that are more responsive to the needs of the consumers. Coca-Cola company has responded in a very impressive manner to this trend by launching products that cater to the health needs of different customers such as Cola Zero which is sugar-free (Gillespie Hennessey,2011). SWOT analysis A SWOT analysis of Coca Cola company will help in identifying the underlying strengths and weaknesses of the business. This will help the company to take the right steps to improve on strengths and correct the weaknesses. Strengths The strengths of coca cola includes its global presence which enables the company to enjoy many income streams and therefore making it more efficient. The company has a strong brand name which helps it to attract and maintain existing customers(Lamb McDaniel, 2012). The company has one of the most robust marketing and advertising department which helps in maintaining the market leadership position of the company. Weaknesses The major weakness for the company is the increasing health concerns among consumers. Another weakness for the company is that its products are not well diversified and over-reliance on carbonated drinks. Opportunities The opportunities available for the company include product diversification to produce other products such as bottled water and other non-carbonated drinks. The company also has an opportunity to increase their investments in countries that are not fully developed and have huge market potential. Threats Threat from competitors such as Pepsi poses the biggest risk for Coca cola. Another threat for the business is the increased safety and health concerns which may hurt sales of the company. Table 3:SWOT analysis table for Coca cola company Strengths l Strong brand valued at$77,839 billion l Good marketing strategies l Strong market presence Weaknesses l Absence of product diversification l Over reliance on carbonated drinks l Poor public image regarding health and safety issue Opportunities l Market growth in developing countries l Increasing demand for bottled water Threats l Competition from Pepsi l Substitute products such as coffee are threatening coca cola l Competition from local product brands Company`s mission and marketing objectives The mission of the company helps to guide stakeholders towards achieving the long term vision of the organization as they undertake daily activities of the company. The mission of Coca Cola Company is; To refresh the world in mind, body and spirit while inspiring moments of optimism and happiness through our brands and actions so as to create value and make a difference. The company has incorporated all stakeholders to help in delivering the goals and objectives of the organization. The marketing objective for coca cola is to become the best brand in the world and increase its market share further while at the same time offering customers best value for their money and high quality products(Treadway Smith, 2013). Market segmentation of coca cola Coca-Cola has mainly segmented its market geographically. The company has operations that are managed at the country level and the regional scale. The company has bottlers and distribution networks in each country, and there are regional management offices. An example is an African subsidiary which is managed in South Africa. Product positioning Coca-Cola Company positions itself as the market leader and the best regarding a quality of the products they offer their customers. Despite the fact that the firm has many market segments, it uses strategic positioning to maintain its global outlook (Fisk, 2013). This helps consumers to view coca cola as part of their daily lives. The perception of the brand has contributed to the great customer loyalty the company has enjoyed over the years. The selling philosophy of the company has always been attractive and eye catching. The company markets and advertises itself as bringing joy, happiness, and entertainment to the lives of consumers. Michael porter five forces analysis Threat of substitute products The substitute products that pose a threat to coca cola include soft drinks like bottled water, tea and coffee(Wang, 2015). The companies products have close substitutes and therefore making competition in this industry more intense. Threat of new entrants This is how fast new firms are able to join the industry. Its quite difficult for new firms to join the industry since the original investment requirement is quite high. The patent and copyrights also restrict entrance into this market(Yuvaraju, Subramanyam Rao, 2014). Bargaining power of suppliers The bargaining power of suppliers is determined by several factors such as the number of suppliers, their ability to form unions, and the scarcity of the commodity they are supplying. Coca cola suppliers have high bargaining power since they are very few(Gupta, 2011). The suppliers in this case are producers of raw materials used to make concentrate. Bargaining power of buyers Coca cola buyers have little bargaining power. This is because they are many and distributed in various areas making it difficult for them to form consumer associations.Few consumers cannot therefore influence demand or prices. Industry rivalry There is a lot of rivalry in the global soft drinks industry with Coca cola and Pepsi being the biggest rivals. The intense rivalry between coca cola and Pepsi has influenced the cost patterns of the two organization especially on advertising(Gertner, Rifkin, 2017). Marketing mix Product The coca cola company manufactures and distributes soft drinks. The main products for the company are the Coke soda which is the flagship product for the enterprise. The other products in the companys portfolio include Sprite, Fanta, Coke diet, coke zero, and the bottled drinking water. Price The price for coca cola products is determined based on the cost of production incurred by the bottlers in specific countries. The price is low and affordable to customers of all social class and income levels (Armstrong Kotler, 2014) Place The coca cola company uses the franchised distribution system where it licenses bottlers to whom it sells the concentrate used to make the cola products(Gertner Rifkin,2017). Promotion Coca-Cola uses a combination of advertising techniques.The company has also been using the social media advertising such as Facebook to reach more consumers Other promotional techniques used by the firm include sponsoring of events such as the FIFA world cup and the Olympics which offers the company a lot of publicity(Mubayi, 2012). 3.Challenges There are many future challenges that coca cola is expected to face. One of the challenges is increased competition from Pepsi. Pepsi has been very innovative in its products development and diversification. The company has also been very aggressive in marketing, and this, therefore, means the threat of competition is increasing every other day (Baines Fill, 2014). Another challenge that coca cola is expected to face is reduced the popularity of its products due to the consumers becoming more health conscious and increased concern about the safety standards(Hooley Piercy, 2012). The challenge of losing market share due to competition from substitute products. Recommended solutions Product diversification to keep off competition from Pepsi The company should also carry out regular market research to help understand the consumers better hence respond to their needs appropriately. The company should develop products that address the health concerns of customers better. Coca-Cola should do more aggressive marketing apart from advertising to keep the customers rooted to its products. Continuous development of new products that will help in meeting the market needs of the organization. Conclusion The market success of the coca cola brand has been majorly due to its exemplary marketing strategies. The company has been consistent in its advertising and has often used very aggressive marketing techniques to remain competitive in the market. The competition between Pepsi and Coca-cola has led to both companies becoming highly innovative, and this has resulted in the companies introducing new products in the market(Gillespie Hennessey, 2011). The marketing mix of coca cola is also perfect, and this has been very crucial in defining its position in the soft drinks industry. References Armstrong, G., Adam, S., Denize, S., Kotler, P. (2014). Principles of marketing vs. Sydney, Pearson education Australia. Http://public.eblib.com/choice/publicfullrecord.aspx?P=4741493. Fisk, p. (2013). Marketing genius. Chichester, uk, capstone pub. Http://rbdigital.oneclickdigital.com. BAINES, P., FILL, C. (2014). Marketing. Gillespie, K., hennessey, H. D. (2011). Global marketing. Mason, oh, cengage south western. Hooley, G., Piercy, N., Nicoulaud, B. (2012). Marketing strategy competitive positioning (1st ed.). Harlow, UK:Pearson financial times/prentice hall Burrow, J., Bosiljevac, J. (2012). Marketing (1st ed.). Mason, Ohio: South-Western Cengage Learning. . Gertner, D., Rifkin, L. (2017). Coca-Cola and the Fight against the Global Obesity Epidemic. Thunderbird International Business Review. https://dx.doi.org/10.1002/tie.21888 Mubayi, S. (2012). Alexandra Chreiteh, Always Coca-Cola [Diman Coca-Cola]. Trans. Michelle Hartman. Northampton, MA: Interlink Books, 2012. Pp. 121. Journal Of Arabic Literature, 43(2-3), 540-542. https://dx.doi.org/10.1163/1570064x-12341250south-western cengage learning. Lopez, D. (2013). Brand development of coca-cola company (uk). [place of publication not identified], grin verlag. Smith, H. (2011). The new relationship marketing: How to build a large, loyal, profitable network using the social web. Hoboken, nj, wiley. Wang, M. (2015). Brief Analysis of Sports Marketing Strategy Adopted by Coca Cola Company. Asian Social Science, 11(23). https://dx.doi.org/10.5539/ass.v11n23p22 Yuvaraju, D., Subramanyam, D., Rao, P. (2014). Advertising Strategy of Coca-Cola at Coca-Cola Beverages Pvt.Ltd. IOSR Journal Of Business And Management, 16(6), 122-131. https://dx.doi.org/10.9790/487x-1662122131 Gupta, S. (2011). MIR talks to Stan Sthanunathan, Vice President of Marketing Strategy and Insights, Coca-Cola Company. Gfk Marketing Intelligence Review, 3(1). https://dx.doi.org/10.2478/gfkmir-2014-0056 Lamb, c. W., hair, j. F., mcdaniel, c. D. (2012). Essentials of marketing. Mason, ohio, south-western cengage learning. Alves, h., Va?zquez, j. L. (2013). Best practices in marketing and their impact on quality of life. Dordrecht, springer. Http://public.eblib.com/choice/publicfullrecord.aspx?P=1106368 Treadaway, c., Smith, m. (2012). Facebook marketing: An hour a day. Hoboken, n.j., wiley. Smith, M. (2011). The new relationship marketing: How to build a large, loyal, profitable network using the social web. Hoboken, nj, wiley.

Othello as an Outsider Essay Example

Othello as an Outsider Paper In Shakespeare’s play â€Å"Othello† the character Othello is presented as an outsider to the events that are taking place amongst the other characters. He was excluded from what the truth holds and this caused his downfall, along with his jealous nature and stubbornness. To make things worse Iago’s cunning plans captures Othello into a downward spiral to his defeat. The sense of irony involved is regarded as a highly important technique that is repeated through out the play. As a stubborn and decisive man he was unable to discern from evil and good. His extreme jealous nature is a significant character trait in which plays a large roll in Othello’s actions. Othello is presented as an outsider to the events that take place throughout the play, this causes the drama and increased irony within the play. He is unaware of the conversations and relationships that are taking place between other characters such as Desdemona and Cassio. Being oblivious towards the truth and having an insecure nature he jumped to conclusion without attempting to sort out complications. His insecurities lead him to only trust the one and only â€Å"honest† Iago, without knowing he is trusting the wrong person he was manipulated. Due to the fact that Othello only believed in his â€Å"honest† Iago he was unable to make decisions that weren’t biased from the rumors which Iago convinced was true. Othello as an outsider came with difficulties due to the lack of trust he had with Desdemona, the lack of trust came from the insufficient amount of communication they had with each other. We will write a custom essay sample on Othello as an Outsider specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Othello as an Outsider specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Othello as an Outsider specifically for you FOR ONLY $16.38 $13.9/page Hire Writer He placed a small amount of trust into his own wife compared to the trust he had give to â€Å"honest† Iago. This may have been due to his lack of communication with females during his military conflicts. The lack of knowledge of communication may have made it difficult for him to communicate with his wife. He may have learnt to never trust a woman in military situations but found it difficult to adjust into household situations. A fatal flaw that Othello had was the jealous nature in which he had. His high amount jealousy made it convenient for Iago to manipulate Othello through his cunning words â€Å"beware, my lord, of jealous: it is the green eyed monster†. Although he seems to be convincing Othello to be aware of jealousy he secretly wants Othello to turn jealous. By saying this it highlights the dramatic irony in which Iago challenges to destroy Othello’s success. His jealous nature and with the ocular proof before him he could not resist from planning his wife’s death â€Å"I’ll not expostulate with her, let her body and beauty unprovide my mind again†. This is enough to suggest Othello is a very stubborn and decisive man that does not liked to be questioned. Just like a General he will take responsibility for his actions and for his woman. His judgment and accusation that he made was unreasonable and he refused to listen to her explain to â€Å"unprovide my mind again†. Othello has a constant fear for his reputation that has been put into jeopardy by his wife. As a General he is highly regarded and if anyone were to find out of this cuckold he would be shamed in front of his army. In Act 2 Scene 3 Cassio foreshadowed Othello in the lost of his reputation, â€Å"I have lost the immortal part of myself†. The loss of reputation is seen as loosing a part of one’s self, Cassio was unable to bear the consequence of losing face in front of his general. He repeats the word reputation to emphasise the importance of his reputation in which he has lost. After the death of his wife in Act 5 Scene 2 he feels the shame in â€Å"one that loved not wisely, but too well†. Othello admits his weakness as a jealous man, which led him to kill himself from the truth of his actions. The trafficking of human beings from Africa to western countries was highly common in the time of Othello’s leadership of his men. This is a crucial point in which reflects on the concept of Othello as an outsider. Othello as an Arabian Moor was a slave in his past years â€Å"And sold to slavery†, this may have caused his low self-esteem and unconfident image. In Elizabethan times society’s attitudes towards Moors and different races were often very poor. It was clear that Moors like Othello were not welcome to a place in the Elizabethan social order. Shakespeare’s audience would have seen Othello and Desdemona’s marriage as an outrage. It would have caused the audience to perceive this as unusual because he is a black man. Others around him may have been jealous of his success like Iago, it was too much for him to accept which led him to feel the need to destroy Othello. Brabantio was too ashamed of his daughter’s decision to marry a Moor. It was seen as an unjustified action, Brabrantio’s reaction towards the marriage was very poor. This issue relates back to the theme of reputation and loss of face amount colleagues. Brabantio had lost face in front of the Duke and all the Senators of the State because of Desdemona. â€Å"Look to her, Moor, if thou hast eyes to see: She has deceived her father and may thee†, Brabantio is foreshadowing the reason of Othello’s downfall. As an Arabian Othello was unaware of Venetian customs and traditions. This played a major part in the play because of the uncertainties Othello had for his wife and himself. The uncertainties lead to a low self-esteem and knowledge about his wife, without knowledge of Venetian women it was hard for him to understand Desdemona. Through out the play Othello as in outsider had unfair stereotypes placed upon him, this proved to be a challenge for him. There was a constant fear of his reputation at stake, it was possible that he did not want to remain a slave for the Venetians. Shakespeare’s use of a black man as a main character of the play, this suggests that he disagrees with the stereotypical white man as the superior character. If Othello was not an outsider he may have been the superior protagonist of the play and there would not have been a downfall in his success.